Affliction – Turning The Fashion World On Its Head
There’s something about Affliction clothing that just makes you adore them. It might have something to do with the religious imagery in their designs, or perhaps their credibility as a designer, but for me it’s the total lack of pretension in their clothes that I adore.
Affliction is a relatively recent entrant to the fashion scene, and I think this newness has something to do with it. Many of the “traditional” fashion houses have been around for so long that they start to believe their own hype. They think they’re special, and that they can turn out boring clothes with simply their logo on and make a masterpiece. And they fail, badly. If you want to spend a lot of money, you want something that at least has a bit of time and effort put into it. The big companies though can’t be bothered
Affliction aren’t like that. They’ve only been going since 2005, but even so are managing to pull in profits of over $7 million a year. Affliction shirts are perfectly made, as are the rest of their range, with heavy religious imagery interwoven with more down to earth designs. They have an eye for detail that you won’t find anywhere else, and the Affliction sale currently on means that their clothes are a lot better value for money than everyone else around.
Of course they’re no strangers to controversy, but let’s be honest, who among us doesn’t like to be a little bit bad once in a while? Affliction, and their sister brand, Sinful, are quite simply the edgiest, the hottest, and the most brilliant designers out there. I wouldn’t be seen in anything else.
